BENRUS

Luxury Redefined

Benrus has established itself as an innovator and leader in watchmaking since 1921. After the brand took a brief hiatus, we helped Benrus reposition itself within a highly competitive market. By playing off the brand’s unique military background, technical ingenuity and love for adventure, we rebranded Benrus to appeal to a younger demographic that aligns with their new merchandising model.

How we helped

Creative Direction
Product Design
Brand Guidelines
Hang Tag & Trim Design
Packaging Design
Photoshoot Direction